About the BAC
The Boston Architectural College (BAC) is an independent, professional college in Boston's Back Bay that provides an exceptional design education by combining academic learning with innovative experiential learning and by making its programs accessible to diverse communities. The College offers professional and accredited graduate and undergraduate degrees in architecture, interior architecture, landscape architecture, and design studies. The core of the BAC experience is a unique learning model where design education happens in the classroom and in the professional workplace simultaneously. Students are taught, mentored, and advised by over 400 practicing professionals, strengthening the connection between workplace experience and classroom learning. Founded in 1889 as a club for practicing architects, the BAC has remained closely tied to Boston's professional design community throughout its history. The BAC has been recognized by DesignIntelligence as providing World-Class Programs with High Distinction, by the Council for Higher Education Accreditation for Outstanding Institutional Practice in Student Learning Outcomes, and by the Carnegie Foundation for community engagement.
The position of Director of Marketing and Communications is a full time exempt position of 40 hours per week. Reporting to the Vice President of Enrollment Management, the Director is responsible for helping drive growth in new student enrollment for both onsite and online programs. The Director currently manages a marketing and communications staff of four including two Communications and Media Producers, one Web Content Manager, and one Graphic Designer. The Director is responsible for the planning, integration, coordination, and management of the strategic marketing and communications plan. This plan will perform across several communication and advertising platforms for multiple audiences, while maintaining and adhering to the BAC's institutional brand.
The Director will have a proven track record of identifying and acquiring prospective student leads through campaign planning, performance analysis and competitive analysis and have demonstrable experience measuring ROI for new and existing investments.The successful candidate must be an effective communicator who is both analytical and creative, budget-oriented, and highly collaborative. The individual must possess proven project management and data analysis and personnel management skills.
I. Responsibilities and Duties
- Design, implement, and facilitate an annual strategic enrollment marketing and communications plan in support of fundraising and recruitment goals for targeted programs and/or schools in accordance with the College's mission statement, core values and strategic plan to include objectives, target demographics/markets, and target messages.
- Plan, implement, and manage the college's advertising and enrollment marketing campaigns including SEO, SEM/PPC, display advertising, outdoor, print, radio, TV, email, direct mail, and recruitment events to increase brand awareness and reach enrollment goals.
- Set overall strategy and lead the communications team to implement social media campaigns, news and feature stories, electronic communications, public relations, Practice Magazine, photography and videography, and external website.
- Work closely with the Office of Institutional Advancement to develop and monitor marketing and communications strategies in support of College-wide fundraising efforts.
- Monitor and improve marketing spend by using Google Analytics, CRM and Marketing Automation to analyze and evaluate strategic and targeted advertising campaigns, as well as measuring ROI and CPL performance to improve future advertising effort.
- Develop promotional materials including marketing collateral, branding, and promotional items for Admissions in a variety of media and venues to maintain brand identity and to emphasize key messages and positioning within the College's branding standard.
- Work with Admissions to implement and optimize inbound marketing strategy for the BAC including landing pages, blogs, social media, emails, and workflows.
- Work closely with faculty, staff, and academic/institutional leadership to ensure that their respective areas (especially with regard to the state of the design professions) are considered within a clearly communicated marketing and communications strategy.
- Manage and assess the annual enrollment marketing budgets and planning to ensure that marketing tactics are cost-effective and productive.
- Negotiate with media agents to secure agreements and media buys for all advertising, sponsorship, or events.
- Other duties as assigned.
II. Standards of Professionalism
- Team and Interpersonal skills: Success in this position requires positive relationships with other team members including support staff and more senior staff. These people must be approached in a way that makes them feel valued as individuals and team members and take into account the necessities of work as seen from their perspective.
- Service orientation: Success in this position requires a service-oriented perspective in which, to the greatest extent possible, students and faculty are treated in a way as to feel valued and well served in their contacts with the College.
- Confidentiality and discretion: Success in this position requires the ability not only to maintain the confidentiality of prospective/student and faculty records, but also the ability to discern when it is appropriate to divulge privileged, if not necessarily confidential, information.
- Bachelor's required, master's degree with a concentration in marketing, advertising, communications, public relations or related fields preferred.
- 7–10 years of direct marking and recruitment experience within higher education preferred
- Proven project and personnel management skills.
- Familiarity with Google Analytics and CRM systems.
- Must be able to work some evenings and weekends as needed.
- Must have excellent written and verbal communication skills.
- Must be flexible in terms of position description duties and responsibilities.
The Executive Assistant, Governance & Development, is responsible for the administrative support of the Board of Trustees and the development activities within the Office of the President and the Office of Institutional Advancement. The ideal candidate is a team player, possesses sound judgment, discretion, organization, and strong attention to detail. This position provides essential support to the advancement of the College through supporting college governance and fundraising. This position is full-time exempt and reports Vice President of Institutional Advancement.
Board of Trustees Administrative Support
- Serves as Clerk of the Board of Trustees: Records board and committee meeting minutes, next steps, and all motions passed by the Board.
- Works closely with the President, Provost, Vice President of Institutional Advancement, Vice President for Finance & Administration, Vice President of Enrollment Management, and the Chair of the Board of Trustees to oversee timely approval of agendas and handouts, format materials for all meeting sessions; handle advance mailings, confirm guest speakers, audio-visual needs, etc.
- Under the guidance of the President's Office, coordinates Board and committee meeting agendas with the President and the Chair, Treasurer and Secretary of the Board.
- Plans and coordinates board retreats and the Annual Meeting in coordination with the President's Office.
- Provides administrative support, including scheduling and recording meeting minutes, for the Board of Trustees and its board committees including, but not limited to: Education, Executive, Finance, Development & Nominations, Governance, and subcommittees.
- Maintains a master schedule of committee meetings and distribute to appropriate members of the staff and members of governance.
- Facilitates the orientation and mentoring program for new Trustees and Overseers.
- Maintains Governance Intranet containing board meeting materials, minutes, notices, calendars, etc.
- Manages communications to the Trustees, Overseers, and Overseer Emeriti including, but not limited to, meeting notices, electronic meeting materials, and general announcements.
- Maintains the Trustee and Overseer Prospectus; confirms all pertinent information; update board member records on annual basis.
Institutional Advancement Administrative Support
- Provides administrative support to the Vice President of Institutional Advancement, including but not limited to scheduling meetings, managing agendas, and taking minutes.
- Serves as liaison on behalf of Vice President handling inquiries from staff, donors, Trustees and Overseers and field calls from the general public.
- Supports office management for the Office of Institutional Advancement (OIA), including, but not limited to, tracking invoices and purchase orders, credit card reconciliation, expense reports, ordering office supplies, catering, and scheduling for OIA.
- In coordination with the Development Coordinator, maintains all Board-related filing systems and updates the Raiser's Edge fundraising CRM with contact reports and other pertinent information on major prospects for the College.
- Other duties as assigned.
II. Qualifications & Requirements
- Bachelor's degree required.
- Minimum 3–5 years office experience and/or experience as an executive assistant or legal assistant. Higher education and/or nonprofit background a plus.
- Experience working with high-level decision makers, trustees, and other senior leadership.
- Strong writing, editing, and verbal skills are essential. Project management experience, organizational skills and attention to detail are required.
- Must have strong interpersonal and organizational skills and have the ability to prioritize and manage multiple tasks in a fast-paced and goal-oriented environment. Must be a self-starter and possess the ability to work effectively as a team member and independently.
- Ability to problem-solve and to analyze and explain data is strongly desired. Must be able to handle confidential information with sound judgment and discretion.
- Proficient in Microsoft Office Suite. Proven ability to learn new technological resources as needed.
- Collaborative team player with a sense of humor that interacts successfully with colleagues on organizational goals.
- Must be able to staff morning and evening meetings and events when required. Occasional weekend support for events may also be required.
The Boston Architectural College seeks a Development Intern to help with a large donor database cleanup project as well as general support for the Office of Institutional Advancement. The Development Intern position is an excellent opportunity for someone interested in the fields of development and fundraising and in learning about data cleanup and the importance of a healthy fundraising database-areas that are essential to the success of all nonprofit organizations. This position reports to the Development Coordinator and is an up-to-20-hour per week position, starting in May 2016 (or sooner, if preferred) with a flexible end date. This position is unpaid, but college credit can be obtained upon request.
Responsibilities and Duties
- Helps clean up donor and alumni data in the Office of Institutional Advancement's fundraising database, the Raiser's Edge.
- Cross-references data between the Raiser's Edge, PowerCampus (database used by the Registrar), and paper files/transcripts to confirm alumni and constituent information, and formats and enters data into the Raiser's Edge.
- Other duties as assigned.
- Attention to detail and discretion required.
- Excellent interpersonal and organizational skills required.
- Computer literacy with a working knowledge of MS Office, especially Excel, required.
- Knowledge of (or a willingness to learn) the Raiser's Edge preferred.
- Interest and enthusiasm to learn about Development preferred.
To apply, please submit your resume and cover letter to firstname.lastname@example.org with "Development Intern" in the subject line.
Statement Of Equal Opportunity Employment
The policy of The Boston Architectural College is to ensure that opportunities in employment are available to all present and prospective staff members on an equal basis depending only on qualifications for employment. As required by law, applicants will be considered without regard for their race, color, gender, sexual orientation, age (except to the extent permitted by law), creed, religion, national original, marital status, Vietnam era veteran status, disabled veteran status, or disability. The BAC commits itself to diversity and encourages its hiring managers to review, recruit, and consider qualified minority, female, persons with disabilities and Vietnam-era veteran candidates.
Inquiries concerning the BAC equal opportunity policy may be referred to the director of Human Resources.