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This course offers an introduction to green building marketing. Students will be introduced to the current market for green buildings. Several methods for making the business case for building green will be examined. The course will introduce marketing concepts for professional service firms, including architects and designers, engineers and contractors. We will study a variety of means of differentiating a firm in this growth market, including networking, partnering, positioning and promotion. The course will examine the concept of branding for individuals and firms. Finally, we will discuss the importance of documentation of sustainability performance to support the marketing of green leadership.
* Prerequisites listed are for onsite degree programs only. For questions regarding prerequisites for Professional & Continuing Education, The Sustainable Design Institute or The Landscape Institute please call the office at 617-585-0101 or email email@example.com. For questions regarding prerequisites for the Distance track Master of Architecture please call 617-585-0390 or email firstname.lastname@example.org. If you are looking at the course page of a 4000 series course, the prerequisites listed on the page do apply to you.
For degree students contact Academic Advising at email@example.com.