Landscape Institute: Professional Practice

This course is open to advanced Landscape Institute students and to practitioners who wish to reexamine their professional direction. It teaches the skills required to start and manage a practice in landscape design history or landscape design/build/maintenance. Students will learn how to find the most promising professional direction considering their skills and goals and the realities of the marketplace. The basics of business structure, insurance, contracts, and business investment will be addressed. Students will produce a cohesive plan for their business that combines a clear understanding of their markets with a communication strategy and a pricing approach. They will also learn how to put together a portfolio and make effective use of technology to improve the efficiency of their existing or proposed practice.