Kitchen & Bath:Business Strategies for Competitive Advantage

Students will develop an individual competitive strategy based on self assessment of their personal strengths and opportunities within the Kitchen & Bath Industry. This class is a call for action to develop your own marketing strategy, whether is to open a new business, change your job, form a partnership with an allied professional, or develop a new marketing niche for yourself within the industry. Learn to qualify prospective clients and gain key presenting and selling techniques to be a successful kitchen and bath salesperson. Students will also become familiar with business management practices, including profit margins, contracts, human resource practices, marketing and advertising; and learn ethical business practices and standard of conduct within the kitchen and bath industry.