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Fall 2017 Student Lecture Series: Alex Hogrefe

Image credit: Alex Hogrefe, Design Distill

  • 10/04/2017

  • 6 PM 

  • Cascieri Hall

    Boston Architectural College

    320 Newbury Street, Boston

  • communications@the-bac.edu

  • Free and open to the public

  • Design Community, Alumni, Students, Lectures

The Boston Architectural College invites the community to join us for Hacking Visualization, a public lecture by Alex Hogrefe, creator of www.visualizingarchitecture.com, on Wednesday, October 4, 2017, at 6 pm in Cascieri Hall.


Alex will discuss the evolution of images created for his website, VisualizingArchitecture.com, and how this work lead him to pursue architecture visualization professionally. Though his website and professional work vary greatly, the two play off of each other considerably and push the other to better and more provactive images. Ideas of light, composition, and texture will all be discussed through the lens of visualization, as well as a quick look behind the scenes of his website and his visualization studio.

About Alex Hogrefe

Alex is the creator of VisualizingArchitecture.com, a website focusing on teaching and experimenting with architectural representation techniques. Alex is also cofounder of a visualization studio with his partner Andrew Hartness called Design Distill. The studio is located in Cambridge, MA, where it collaborates with large and small architectural offices in Boston and throughout the United States. Before moving to New England, Alex grew up in northwest Ohio where he received his Bachelor of Architecture from Bowling Green State University and his Masters of Architecture from Miami University of Ohio.

Center Plaza Boston, image credit: Alex Hogrefe, Design Distill

Center Plaza Boston; image: Alex Hogrefe, Design Distill

Cliff Retreat; image credit: Alex Hogrefe, Visualizing Architecture

Cliff Retreat; image: Alex Hogrefe, Visualizing Architecture

Instanbul Airport, image credit: Alex Hogrefe, Design Distill

Instanbul Airport; image: Alex Hogrefe, Design Distill

Abstract Perspective, image credit: Alex Hogrefe, Visualizing Architecture

Abstract Perspective; image: Alex Hogrefe, Visualizing Architecture