Spring 2014 Student Lecture Series: Bradley Samuels

Signal to Noise

April 30, 2014

Abstract: SITU will discuss a selection of recent work which encompasses all three components of the practice; design, research and fabrication. With making as the foundation of all of its work, the selected projects will provide examples of SITU's commitment to the pursuit of an expanded definition of architectural practice through material investigation and applied research.

Bradley Samuels is a founding partner at SITU, a firm operating under three divisions - Studio, Research and Fabrication. SITU was founded in 2005 in Brooklyn, NY, while its four partners were studying architecture at the Cooper Union. A core commitment to material investigation as well as research and writing allows the studio to develop flexible and multifaceted strategies to approach spatial problems. This dual emphasis enables the studio's design process to constantly oscillate between the virtual and physical realms at all stages of a project's development.

Current projects include Design Lab, a redesign of the New York Hall of Science 10,000 square foot exhibition space into a hands-on learning environment dedicated to creative design processes and cross-disciplinary experimentation scheduled to open in June 2014, and the exhibition design for Making it in NYC: The Era of New Manufacturing at BLDG 92 in the Brooklyn Navy Yard. Previous projects include the environment design for The Architectural League of New York's annual Beaux Arts Ball 2013; Heartwalk, a public art installation made from salvaged boardwalk planks collected in the wake of Hurricane Sandy and winner of the annual Times Square Alliance Valentine's Day Heart Competition; reOrder at the Brooklyn Museum, winner of Interior Design Best of Year Award in the Large Exhibition/Installation category in 2011; the exhibition design for Hava Nagila: A Song for the People at the Museum of Jewish Heritage; and the Flight 587 Memorial in Far Rockaway, New York.

In 2006, the firm received the Award for Excellence in Design by the Art Commission of the City of New York, and in 2014 it was given The Architectural League of New York's Emerging Voices award.

Bradley has lectured extensively on geospatial and information-based mapping and digital fabrication, most recently at the Graduate School of Architecture, Planning, and Preservation at Columbia University (GSAPP), the Yale Law School and the AIA Center for Architecture.