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New Balance: This Is My Boston exhibition

  • 04/13/2018  to 04/17/2018

  • McCormick Gallery

    Boston Architectural College

    320 Newbury Street, Boston


  • Free and open to the public

  • Exhibitions

As part of their 2018 #ThisisBoston campaign - in celebration of Boston's running heritage - New Balance has partnered with the BAC to connect the running communities of the city through an exhibition in the McCormick Gallery entitled, "This is Boston." Within this space, New Balance expresses the story of the city's runners through bespoke creative content, featuring portraits and images of runners taken in advance of the weekend and honors the various neighborhoods throughout the city with a series of interactive experiences. The gallery will be built out to celebrate the emotion of runners as they work towards their goal race or look to engage in the citywide energy that the race generates. Coinciding with the creation of this exhibit, New Balance will also set up a pop-up photo studio throughout Marathon Weekend encouraging runners to digitally share their Boston running experience.

This exhibition is sponsored by

New Balance logo