BAC Joins with Soofa to Advertise across the Greater Boston Area

Soofa is a local, female founded company that launched out of MIT and Harvard in 2014. Sandra Y. Richter and Jutta Friedrichs co-founded Soofa to deploy smart, social, and sustainable city technology in neighborhoods all around the world. Soofa signs are the world's first outdoor 42" electronic paper display for downtowns, neighborhoods, parks, and campuses. Located across the Greater Boston area, Soofa has also expanded to Atlanta, Georgia.

bac soofa

"We're excited to partner with the Boston Architectural College to showcase their opportunities for the local community on Soofa Signs. Soofa Signs display content from community members, local businesses, and brands to keep neighborhoods informed about and engaged with their community," shared Samantha Ward, Director of Customer Success at Soofa.


The BAC has advertised on 35 signs across the city, sharing our student's stories and promoting our upcoming Spring 2020 open houses. As part of the BAC's #SoofaScavenger, we invite you to join us in locating the BAC advertisements on Soofa signs in the following neighborhoods: Somerville, Downtown, Seaport, Kendall Square, Fenway, Allston, Washington Square, Coolidge Corner, and Malden. If you spot one, share it on social and tag #SoofaScavenger to join the fun!

soofa map